History of the B. Braun Brand
B. Braun. Always a Brand?
Remarks on the History of the Brand
The new corporate branding will become mandatory for B. Braun and all its subsidiaries at the turn of the year. A uniform appearance of the company with the same message worldwide is to turn the brand into "something which can be experienced".
Although this is the first time in the history of B. Braun that the corporate brand has been conceived as an umbrella brand, the company has by necessity also given thought to the subject of presentation in the past – logos and claims are also not something completely new.
What were things like in the past? When were there significant changes in presentation and what were the reasons for this? A look into the company archives provides answers.
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